Whether it's the desire to do something positive about global warming or simply to drive down costs in a business model that is already failing, the transition of newspapers, magazines etc. from paper to digital is a good thing.
If the transition is such as good thing, why oh why are the publishers making it so clumsy for me to use? Every last one seems compelled to implement their own format – most requiring that I download yet-another-reader.
Am I doomed to replace the untidy piles of publications waiting to be read with an untidy and unmanageable collection of software of every computer I own? No I tell you!!!! I won't!!!!
I can already see some of the emails and comments to this post in my mind – "Stu, you know that this is simply because there isn't a single digital publication standard…", "Every publisher has their own idea about how to improve the reader's experience…" – baloney to all these! We don't need a new standard and don't try and improve my reading experience – I like the one I have with paper – it works, its fast – just give me the same thing in a digital format.
A simple PDF of the publication would be a HUGE step forward – I already have Adobe Acrobat Reader installed on every computer I use and PDF documents aren't bloated with some well intended ideas to "improve my experience".
So in the meantime, I say no to Times Reader, Network World's efforts to get me to switch their shrunken magazine from paper to digital and NO to Amazon's Kindle.
I would never have believed it… I can be a Luddite too!