MusicIP – analytics for Music
MusicIP today released a new service for artists interested in how (and where) their music is being consumed.
You can see an example of one of reports in the graphic at the top of this post – click on it or here for a larger version – this shows the world wide distribution of Plain White T's track "Hey There Delilah".
I first wrote about MusicIP over a year ago in my post "Revenue from Control" where I described the MusicDNS service that is provided by MusicIP. MusicDNS lets you look up a track of music from a unique audio based fingerprint and recover the associated metadata for the track. I wound up joining the board of MusicIP earlier this year.
MusicIP Reporting Service flows from the data that is collected about track consumption – all data is anonymous with strict concerns for maintaining privacy – for example, the IP address of the consumer is discarded immediately after the approximate location is looked up – there's no record of the IP address kept after the lookup and no identification of the user.
For the first time, artists can see how their music spreads and also compare how their tracks are positioned relative to other, similar sounding music. MusicIP is a company with deep intellectual property for the analysis of music. For example, the technology that identifies similar sounding music is phenomenal – almost uncanny in its matching ability – backed up with a database of over 30 MILLION tracks and growing.
You can try out that technology by downloading the MusicIP Mixer – check it out, the playlists generated by Mixer are very good and a great way to explore your music collection.
You can get a sample of some of the other reports from visiting the MusicIP analytics page here.
MusicIP's Reporting Service is available on-demand with self-service via the MusicIP web site. It's a great example of building a business around a database generated from a service.