SMS ads – amazing results!!!
I promise this is the last advertising related post for today!...
M:Metrics in a quote by today's NY Times reported a 12% response rate to advertising delivered to US cell phone users via SMS. This is a staggering response rate and makes SMS advertising a very attractive proposition to advertisers.
Even the European rates at half that number (6-7%) are still very attractive.
Not too hard to image that the forecasts for mobile advertising ($5-11B by 2012) could hit the upper end of that forecast if response rates stay in this range.