Blogging DEMO – Confession & Summary of themes

My hat is off to those blogging live here at DEMO today – with 37 companies presenting it was certainly drinking from a fire hose.

I decided to summarize the different themes I saw in the sessions today together with links to the companies that prompted me to think of each theme.  You can get an idea of the individual companies once DEMO posts the videos of each presentation and by visiting the company web site.  I'll post separate articles on a couple of companies that really got my attention.

Office Productivity

• Meeting coordination (Tungle, Vello)
• Sharing and collaboration (Tubes Networks, Instacol, YuuGuu, MyQuire, Apprema, Prolify)
• Web presentations (DimDim)

Tools for small business

• Back office tools (Cashview, BatchBlue, LongJump)
• Business plan management (PlanHQ)
• Actionable advertising (Agendize)

Rich media advertising/distribution

• Real time ad customization (Real Time Content)
• Personalization services (Matchmine, Generate, mSpoke)
• Content Engagement & Analytics (MuseStorm)

Search

No dominant theme – Exalead combined search with social networking for a different twist on del.cio.us or StumpleUpon, Trovix was a combination of search and specialized matching algorithms to match job openings with potential candidates and SpaceTime had a cool 3D graphical interface to search and organize results (no amount of words can take the place of seeing this!).

Security

Again no dominant theme – Checkpoint Software with a firewall for web browsing, Encryptakey with a biometric protected thumb drive with secure OS, CodaSystems France to produce certified pictures using a mobile phone and a personal digital vault from iForem.

 

There were two other sessions this afternoon – Targeted Marketing and Mobile – I'm still thinking about those – more on this later!

 

 

Comments

[Tim Norton]

Thanks for the mention Stu, some great tools for running small businesses at this demo, the new small business is going to be equipped with tools and visibility that normally only very large businesses can afford. Throwing together a web based office is now really a matter of throwing $25/month at 5 or 10 great products and setting your team up with laptops and cel phones.

cheers,
Tim.