Barriers to entry
Pitch a VC and one of the likely questions you get will be "so, what are your barriers to entry". A common answer is "deep intellectual property" as it represents the most attractive barrier – some knowledge, insight or invention that is a) hard to replicate and b) defensible with patents.
10 years ago this would have got you a long way – but not anymore.
10 years ago it was possible to identify a big problem, come up with a potentially valuable solution and raise money with a fair expectation that you would have one or two other competitors. Given a market of size, a small number of companies could coexist and fight for the lead – even then it was still winner takes all and becomes the most valuable.
The Internet/Web/Search engines have flattened information flow – it's now very unlikely that a meaningful problem remains hidden from sight for any significant time. Even a "stealth" mode company doesn't get much of a break – after all, while what they are doing remains hidden, the problems they are going after are in plain sight!
Start a company today and you have to face:
- Ideas get shared faster
- More people start thinking about visible problems
- Between excess capital looking for a home, lower implementation costs (Amazon AWS, Open Source, web development etc.), its way cheaper to start a company.
The end result is intense competition from the beginning.
So while you should still look for defensible intellectual property, today's environment places the highest premium on management execution:
- Do enough, no more (at least for this release!)
- Get it right, quickly – not necessarily the first time
- Build a firm foundation for growth
- Be able to add a steady stream of new features
- Delight your customers!
- Be better quality than anyone else (stability, ease of use, performance…)
- Scale gracefully
It's hard to claim management execution as a barrier to entry but if you have it, it provides a real advantage. Not only will it help you build momentum faster, your success will make your competitors spend more time looking at you at the expense of focusing on their own business.
Management execution isn't about being perfect in everything the company does – it about being better than anyone else on the stuff that matters. When you are looking for your advisors, selecting your investors or building out your team, look for people who have had exposure to companies that clearly demonstrated good execution.
Learn from these people – it will really help…
It was a little over a year ago when I wrote "
Back in the days when the BBC didn't have quite the same level of reliability in its TV broadcasts, it wasn't unusual to see the BBC test card displayed with a voice over saying in a very BBC voice…
