Your call drops here…

The utility of the mobile phone is amazing – despite holes in wireless coverage that lead to blocked calls.

Some of the holes are 100% predictable – there should be white lines painted across the road with a warning sign – "XXX Customers – your wireless call drops here!". At these locations I'm always surprised that the side of the road is littered with broken glass and shattered cell phones as frustrated cell phone users hurl their phone through the window when the call drops… yet again!

None of the wireless carriers are exempt from this… and in a lot of cases are as frustrated as us that they can't fix it! For example, one of the towns close to my office (Portola Valley) has a hole in coverage and one carrier attempted to negotiate with the School Board to place a new cell on the roof of the school. The School Board voted not to allow the cell because of "concerns about radiation levels". Another variant of the "not in my backyard" syndrome!

So you can understand why I really resonated with the "coming out" announcement of Root Wireless this morning on one of the Seattle tech blogs – TechFlash. Here's a link to John Cook's article "Startup pinpoints the good, bad and ugly of wireless networks".

Root Wireless builds coverage maps for the different wireless operators and allows a user to compare the coverage of one carrier versus another – imagine overlaying this data on a route map showing your regular commute and being able to see which carrier could give you the best coverage?

Coverage alone isn't a 100% predictor – I suspect a significant number of dropped calls result because of capacity problems on the next cell – the handoff fails because there is no available channel for your call. The network answer (any network!) to congestion is very simple… drop the call! Too bad the FCC doesn't make the carriers publish maps identifying the reasons for dropped calls!

I particularly like the idea of the distributed approach to collecting the coverage data – get the app loaded on enough phones and collect the data. Nice! I know from past studies when I was an investor in @Road (eventually acquired by Trimble a couple of years ago for close to $0.5B) that you can get excellent information with a surprisingly low number of units in the field – somewhere between 500 and 1000 active users would give you good area coverage for places like Seattle or the Bay Area.

Nice one Root Wireless!

Poison or antidote?

Brad Stone has a post on yesterday's NY Times Blog – "Falling Valuations: Poison for Venture Capital" in which he suggests that down rounds are poison to venture capital returns. His article summarizes Fenwick & West's quarterly survey of venture capital financings in Silicon Valley, which shows that down rounds exceeded up rounds during Q2 2009.

Down rounds aren't necessarily poisonous to venture returns – instead they represent a re-calibration of a company's prospective worth. If the current investors lead the down round, it's likely they wind up owning a higher percentage of the company than they did before. The bulk of dilution falls on the prior equity holders – of course, this includes the VC investors prior equity but also includes the founders and management (common stock or stock option holders).

Ultimately, the value of an investment is a function of preferences, percentage equity ownership and the exit valuation. Interim valuations have to be reported to the limited partners of the venture investors and have to be "marked to market" because of FIN 157 but the real value is only apparent when the company exits.

The last 9 months have seen a steep decline in how the market values public companies – focus has shifted to real results – growth rates, market leadership and profitability – rather than on promise (or hopes!). Valuation metrics (multiples of stock value to earnings, sales etc.) have fallen dramatically.

As a result, many companies find themselves with a last round valuation that was set perhaps 1 to 2 years ago – a valuation pegging at a time of apparent better market conditions and certainly higher valuation metrics.

A prospective investor assesses the likely exit value of a company when considering it as an investment. The investor discounts that exit value based on perceived risk and the return they target for their investment. As public market comps fall, so do private company valuations.

If the company is doing well, the inside (existing) investors are often unwilling to let a new investor get the benefit of their work to help the company and their capital. This results in an inside led "down" round. This used to be perceived as a statement of weakness about a company but today, it's a rationale response – it's a correction in valuation.

A down round doesn't poison a company or in most cases, returns. It goes some way to correct ownership levels and establishes realistic expectations of what a company is worth.

Those are both good things – good for the company and good for the investor.

Down round are not happy events for anyone – but I think they are more of an antidote to challenging times than poison to investors or entrepreneurs. Both get to live to fight another day and make progress to a higher valued exit.

Venture Capital – time for V3.0

It's impossible to escape the debate of whether Venture Capital is "broken" – tech blogs, national newspapers, even the overheard conversations in my favorite coffee shop (Café Del Doge in Palo Alto and no, I'm not an investor, just a happy patron!) debate the "death" of venture capital.

Like any "system" that has been "enhanced" over decades, the architecture of the venture capital business isn't broken but has fundamental issues that slow or even limit its ability to adapt to new market requirements.

Few companies survive a major architectural overhaul of their main product family.

Years ago I lived through just such a transition at Tandem Computers as the operating system and related system software (small things like the transaction monitor, database, communication products etc.) all had to be overhauled to deal with faster processors and larger memory.

The original system had been designed in the 70's when the idea of more than 255 processes in a CPU was considered a "huge" number – you can probably guess that the process id was encoded in 8 bits. Years later, the CPUs were so much faster that you couldn't run them at 100% utilization because of that process limit. The process id and similar system data had to be made larger – the ramifications were staggering in their impact.

Project EXCEED was the code name for the project to remove operating system limits. It was originally estimated at 300 man years of work – in the end it "exceeded" that by several multiples – consuming a large percentage of the development staff. This was a critical time as the "open system" transition was accelerating. Tandem missed the wave, lost market share as its systems were relevant to a smaller market niche and eventually was acquired, first by Compaq and then by HP.

Venture Capital firms are caught in an architectural transition:

  • Too much capital in the aggregate.

    The supply of capital into Venture funds isn't balanced by the market exit potential (IPO, M&A) to generate an acceptable rate of return. The same things happened with capital inflows into the LBO funds which I wrote about back in January 2007 (but was my concluding observation about early stage capital off the mark!).

    Many Limited Partners believe that Venture Capital isn't an asset class but an ACCESS class – the majority of venture returns have been generated in the past 10 years by a very small subset of firms. If you could get into those firms you were going to make a return – or at least that was the theory…
  • Too little operating expertise.

    The bubble run up resulted in the inflows of two forms of capital into Venture firms… money and people. The expansion in human capital attracted a lot of very smart people but with little operating experience.

    You wouldn't want a medical procedure to be performed by someone who had been trained but was about to conduct their 3rd or 4th procedure - on YOU. Yet in the VC world this happened with new VCs sitting on the boards of private companies and dispensing guidance and business advice. The rapid growth exceeded the capacity of the experienced VCs to mentor the new folks coming into the business.
  • The Internet effect.

    A little discussed side-effect of the Internet is how it eliminated latency in information flow and flattened access to data. We see this everyday – the speed at news travels approaches the speed of light – Google search makes even obscure data easy to find (you just have to know what to search for!).

    But this same improvement means that ideas, concepts, description of problems etc. quickly spread to be known by many people. The time advantage of knowledge has been reduced and places an ever larger premium on being the first mover and flawless execution.

     

  • Technology markets are mature

    It is much harder for a startup to break into a mature market than one that is emerging. The technology has become mission critical with the target customers and they don't want to take risks on new entrants. Similarly, the scale and performance requirements necessary to make meaningful improvements require much larger amounts of capital.

Like many of the technology companies they funded in the past, few Venture firms will successfully weather this transition.

I wonder if there isn't another factor to consider… as the H1N1 flu pandemic began the question was posed whether Google Trends had provided an early warning of the developing problem (for those who knew to look!). I'd seen Google Trends when it was first released but had forgotten/ignored it for a long time.

I pulled up Google Trends and entered search terms like "startup" and "venture capital" – the results were surprising to me – here's the chart from Google Trends on "startup":

Google Trends (startup) – All regions

Google Trends lets you drill down by region – the results for "startup" are fractal – as you drill down the data looks the same (except for regions like China and India).

A search for "venture capital" looks more pronounced…

Google Trends (venture capital) – All regions

I've debated these trends for several months – it's possible that the trend is a result of knowledge about startups and venture capital becomes increasingly well known and so people don't search for it. That could explain the difference in the regional data for countries like China and India.

To counter this, I look at the number of friends and business professionals returning to work in major corporations. One of my friends remarked that after working for 10 years in 3 startups, all he had to show for it was long work hours, an under market paycheck and weak benefits. He has a point.

Hard to know!

VC 1.0 was the beginning of venture capital where experienced investors carefully nurtured companies with modest capital. Markets were just beginning to emerge as new technology developments provided productivity improvements or solved critical business problems.

VC2.0 was the Internet and resulting bubble.

So what will VC3.0 bring? This architectural re-design is "in play" and uncertain.

While this is underway I think there are two areas that deserve your attention… I characterize these as Fire and Water.

Big problems or unmet needs create a fire – big pain and urgent need. If you decide to play with fire you must execute with perfection and precision. You won't get a second chance and VC investors should quit funding the moment execution becomes flawed or someone else does a better job.

Difficult problems or emerging trends benefit from an approach like the erosion of water. Relentless and slow like a river or getting into the cracks and freezing to break down the problem faster like ice. Build entry barriers with fundamental IP, good execution and careful deployment of capital – together with deep and meaningful strategic relationships with established companies that realize they need your help.

Pick one!

 

Did Oracle buy SUN to stop Cisco getting software?

Startup ideas tend to come in waves.

Generally (but not always! the ultimate winner tends to be one of the early entrants so I'm always alert for emerging trends. One of the latest trends I see is of tighter coupling between application and data - streamlined access to all sources of data whether on the network or storage. This holds true for both virtualized and high performance applications – at least so far!

I'm still connecting the dots to see how the trend matures, but it got me thinking about Oracle's acquisition of Sun Microsystems.

Given Cisco's entry into the server world and with their sights so obviously set on the Data Center, did Oracle acquire SUN to stop Cisco getting it's hands on software like MySQL and Linux?

If the trend for tighter integration between application and data continues, new leaders could emerge in both the virtualized and high performance spaces. The odds favor an incumbent vendor like a Cisco or Oracle moving into an adjacent segment and extending their dominance – however, a startup has a chance assuming it can leverage agility, deliver overwhelming benefits and overcome the enterprise manta of "I don't buy from startups".

For Cisco to extend its dominance, it needs to leverage its ability to develop solutions that benefit from tighter integration with the network – the ultimate source of all data whether from remote locations or storage (memory or disk). It doesn't take too much imagination to see the benefits that could have extended from taking MySQL, a stable Linux implementation plus a lot of networking/high performance know-how to build a killer data center solution.

Ironically, several of the early stage companies I work with have migrated away from MySQL because of changes the SUN made to the license agreement. PostgresSQL emerged as a very viable alternative for many of these companies. Perhaps this is a viable alternative for Cisco – time will tell!

If I'm right about the trend, Oracle will need to extend it solution set by acquiring substantial networking experience – just as Cisco still needs to get higher level software and expertise.

Assuming this is a trend and not a line drawn between two data points, the future M&A market for startups in this space could be very lucrative!

We will see!

[Apologies if you saw an incomplete version of this post earlier! Finger trouble with the iPhone TypePad application on my part!]

Why plan B should be your new plan A

I wrote the original draft of this post over a month ago… and decided to sit on it and see how the first quarter finished off. While there are some signs that the economy is no longer plummeting downwards like an elevator with a broken cable, there is still plenty of cause for concern.

We're heading into the reporting period for Q1 – already you can feel the storm clouds gathering. Remember that many companies chose to give no guidance at all for this quarter so there's no warning flurry of pre-announcements to provide a harbinger of things to come. I don't believe it's going to be an out and out disaster but I don't expect many to outperform.

With that comforting thought in mind, I offer you the following – if you haven't already done what I suggest below, you might want to give it some serious thought. The road out of the current economic wreck is going to be long and slow – a slog if you will.

 

Many companies have two plans…

Plan A – the plan of record (POR) that defines how the company will execute over the next year or so to achieve its goals. The POR acknowledges the assumptions, risks and future capital requirements for the company to continue to expand.

Plan B – the contingency plan that says what the company will do if plan A falls apart due to external factors (the economy? Duh!) or failures in execution, customer demand, external vendor screw ups etc.

 

This is the time to make that plan B your plan A.

Invert the psychology – instead of having a set of assumption that IF NOT MET cause you to take corrective actions (often with not so happy consequences like layoffs, a down round, going into hibernation…), do the opposite.

Put in a base case and then factor in what you would do when you have met or achieved the base case. Meet milestones that give you confidence on the business – spend more money to expand. Remove product or sales risk – move aggressively to the next phase.

In a nutshell, plan based on achieving confidence not having to sweep up the broken glass.

Apart for giving you more stability in your company, it will expand your cash runway and give your investors more confidence to boot.

Take out plan B, put it into action and use the original plan A to expand as your progress.

No plan B? Time to go back and read about Darwin…

Cloud based memory systems

Ever wonder what comes next? We've seen two decades of strong growth in technology fueled by semiconductors and the Internet. The list of game changing innovations is long but the pace of additions has slowed considerably over the last few years.

It's tempting to lay the blame on declining investment as a by-product of the consolidation of hardware, software and communication companies. Certainly most of the larger players seem to have adopted a strategy of incrementalism rather than developing new break through products.

The trend towards cloud computing may look like yet another incremental step in scaling or amortizing the cost of the data center. But wait!... there's more!

Check out this article on the implications of Cloud Based memory…

"Are Cloud Based Memory Architectures the Next Big Thing?"

I think we're seeing the early signs of another step function in system design based on low power processors and massive amounts of distributed memory. The implications of this change will affect everything – power systems, cooling, hardware, software and communications.

It's also going to place a premium of dealing with failure – how do you make the failure of one element transparent – much like Tandem Computer did in the 70's and 80's but without the high price and software complexity? Hadoop?

That's one answer but there will be many others.

Time to remember the King!

It's time to remember the King – no, not Elvis! YOUR CUSTOMER!!!!

In good times when demand is strong and the rising tide raises all ships, it's too easy to become complacent and think that you know best and simply respond to your own perspective of what your customers need.

In times of challenge (ok, let's quit the subtleties – when times suck!) it's critical that you give the customer (or prospect) the respect and consideration they deserve.

Sounds obvious?

You would think so but I see so many people and companies with little clue about the real needs of their customers or how their product/service relates to the customer needs.

Some personal and anonymous examples to illustrate the point from my last couple of weeks "vendor management"…

  • The specialty photographic magazine who I called to verify my subscription… sorry, unless you have specific date and method of payment, we can't help you.

    Apparently never heard of a subscriber database…

    Frustrating? You bet!
  • The PG&E truck that showed up unexpectedly to "repair a gas leak" which we hadn't reported. When asked for identification and a work order, the field tech responded – "isn't the fact I'm in a PG&E truck enough for you?"

    No, it could have been stolen and YOU showed up without prior notice – don't expect me to roll over like man's best friend!
  • The folks at Expanded Spectrum Solutions who went out of their way to verify a $12 order for some quartz crystals?

    Impressive!
  • The tech support folks at Synergy Systems in San Diego who helped me get a GPS unit back on the air FIFTEEN YEARS after I purchased it from them?

    Perfect score on the SAT and the Gold Medal. Think I will do more business with them? You bet – already did!

Ok, criticize in private, praise in public. The last two deserve the public recognition – they were selfless and helpful without question. It illustrates the point way better than the negative cases…

In the early days at Cisco we were maniacally focused on the needs of the customer – a culture driven top down by John Morgridge and John Chambers. Some research into customer behavior that I read back then was very telling – give a customer a great experience and they will tell 2 to 3 other people – give them a bad experience and they will tell 20 to 30 other people!

In other words, good news travels slowly, bad news travels very fast!

During my Cisco experience, we moved mountains to make a customer whole or respond to their needs:

  • Need a customer visit to close a sale or combat a competitor? No problem!
  • Send an engineer into the field to debug and fix a problem? No problem!
  • Customer has unique needs that we need to address? No problem!

It paid back a thousand fold.

In the current financial mess, it's critical to spend even more time with your customers regardless of whether they spend money or not. For sure, you need to prioritize and focus on where you can close revenue but your customers have the best perspective on what you need to do.

So, some suggestions:

  1. Go meet your customers on their turf – drink their coffee and understand their problems. Do this when you aren't trying to close new business – either a future prospect of keeping an existing customer aware that they matter to you regardless of the next purchase order.
  2. Hold customer focus groups or webinars. Get your customers talking about their problems, what your product does well and what it needs to do.
  3. Expose as many people in your company to the customer as you can (and can afford). Engineers, managers, marketing, finance – the works.
  4. Give all your senior managers at least one customer to "own the relationship" in conjunction with the sales team. Think executive sponsor. Get to know your customer like you know your best friend.

Time to cozy up to your customers – you won't regret it!

It’s been a while…

Sorry, for the zero volume of posts over the last couple of months.

I've spent a lot of this time trying to understand the impact of the financial mess on companies I work with and help them sort through strategy and action plans. This has been a rewarding process – adversity has a way of amplifying people's characteristics and I've been positively blown away by the creativity and determination I've seen flourish. As the saying goes, we may be down but we're not out!

A note on my posts… I try to keep the content on Soaring on Ridgelift "on topic" and maintain a high signal to noise ratio. As a result, I stay away from posting articles about my outside interests – feedback I get via email or in person about my blog supports this approach so far.

I've starting a parallel blog where I will post on topics that don't fit here – it's called EtherGeist and the URL is linked here. I'll add cross links between the two so you can easily find it and follow if you are so minded.

In the meantime, look for the next few posts to offer some ideas about life in Financial Mess 3.0 and opportunities to take some proactive steps forward.

As a reminder, I am happy to have a 30 minute "No-harm, no foul" meeting or phone call to go over business ideas. If you're interested, drop me an email.

The fallacies of risk management

Imagine the following scenario:

A commercial airline flight takes off for its specified destination. Unfortunately, the weather at the destination is so bad that the pilot is unable to land. As they execute the missed approach, the plane runs out of fuel and crashes – all on board are lost.

Can you imagine the tragedy, law suits, inquiry and resulting government regulations? The public reaction would be (rightly) overwhelming. Fortunately, there are already regulations in place not to mention extensive pilot and dispatcher training that would make this imaginary scenario (thankfully!!) almost impossible.

Every flight should be planned in advance with a set of contingencies designed to cover the unexpected or to recognize that the assumptions made for the flight are not working out. Contingencies include planning an alternate destination, carrying extra fuel and as the ultimate back stop, finding a runway and getting on the ground as soon as practical. Pilots train for these situations and commercial flights also have a high degree of redundancy in systems (engines, power sources, flight controls etc.) designed to minimize the impact of the 1% improbabilities.

The process of building a contingency plan has been drilled into me by every flight instructor and recurrent training session I've had. If I can't build an adequate contingency plan, I don't fly. It's that simple. Not surprisingly, this form of thinking has carried over into other aspects of my life including investing.

Yesterday's New York Times magazine had a great article showing the impact of the 1% improbabilities in investing – Risk Management and how the professional investors got nailed by the Black Swan events of the meltdown. It's well worth a read regardless of whether you are an investor or an entrepreneur.

If you are a CEO of a company (big or small) you need a contingency plan that thinks about the possible 1% events and how you will react to them – fortunately, the US Government thinks about such things too!

Don't fall into the "oh, we'll deal with that if it happens" trap that I've heard so many times in board meetings over the years. There is too much temptation to put aside the really hard issues that may be improbable- they are uncomfortable to deal with and don't have clear cut answers. As a CEO or board member you should make sure that these issues are put on the table and discussed ahead of time.

It may turn out to be unnecessary but when (not if) the improbable occurs, you will be much better prepared and the actions you take will be considered, not reactive. This will help the company better cope and survive the unexpected. Today's environment is so out-of-the-norm that events you think are improbable are much more likely to occur.

Don't find yourself the victim of fear and surprise…

 

2009 – A desert for VC backed IPOs?

As 2008 ends, two different points about the IPO market in 2009 struck me as noteworthy. Both of these appeared as I began to catch up on my reading from a hectic December.

The first arrived late last week in an article I read on SFGate's Tech Chronicles in "Slim picken's for IPOs could yield investor bargins" that quoted Renaissance Capital (an independent research service) with their outlook for the kind of companies that might access the public markets in 2009:

"Looking ahead, Renaissance said the companies lined up to go public in 2009 will have average revenues of $535 million…"

This is consistent with the discussions I've had over the last few months with some of the (remaining!) investment bankers. Public market investors want a growth story but they don't want to take a risk – revenue at the $500M mark, solid growth (>20% per year) and consistent profitability are going to be the hall marks of companies that can successfully IPO once the window re-opens. Renaissance also projects 100 IPOs in 2009 – it will be great to see that number achieved!

The second data point arrived in an email from the Silicon Valley office of the New York Stock Exchange announcing that the NYSE had approved an additional listing standard for emerging growth companies:

"On November 12, 2008, the SEC approved an additional initial listing standard that we put in place to encourage emerging growth companies to list directly on the NYSE.  The following minimum listing requirements are all pro-forma for an associated offering / IPO:

  • $150mm market capitalization
  • $75mm total assets
  • $50mm shareholders equity
  • $60mm public float for IPOs, or $100mm public float for transfers
  • $4 stock price
  • 400 round lot holders"

It's great to see the NYSE make this move but I don't see a $150M market cap company getting much interest – this is almost micro-cap territory these days and isn't going to be very popular with public investors recovering from the worst beating they've had in many decades.

2009 looks like a year to consider mergers that help private companies consolidate a market segment and bulk up on revenue and profitability. Private to private mergers are challenging to say the least but with execution attention to a solid merger plan (and agreement between different investor syndicates), the rewards may finally outweigh the risks.

In any event, 2009 has the makings of a desert for VC backed companies to IPO – there are certainly some VC backed companies that meet the Renaissance Capital profile but not many. The majority of exits in 2009 are going to be via M&A – only time will tell if shareholders will be happy about the valuations!

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STU PHILLIPS
MENLO PARK, CALIFORNIA

Intense Brit, lived in Silicon Valley since 1984. Avid pilot, like digital photography, ham radio and a bunch of other stuff. Official Geek.

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